Description of the offer

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Selling landing page

A selling landing page must demonstrate the real value of the product and list what services will be provided to the customer.

Mutual communication
Lead form.

Selling landing page

A potential buyer should have no problem tongliao mobile phone numbers database finding the feedback field. Experts do not agree on where to place it – on the right or on the left.

Most experts recommend placing the form on the right side of the page, this location guarantees a greater number of requests. It's all about the peculiarities of European perception: the selling text for the landing page is read from left to right, so it is quite logical that it ends with a lead form.

If you put it on the left half, it can be perceived as an unsubstantiated compulsion to take action. This approach is also supported by the fact that this is how most one-page website layouts look in Photoshop.

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The placement of the lead form above the fold or below the fold also matters. A split test conducted by ContentVerve expert Michael Ogard found that placing the contact form below the fold increased conversion rates by 304%.

In general, we can conclude that the structure of the selling landing page is the main parameter that influences the place of the offer. You cannot demand that the user make an instant decision if he needs to master a large amount of information to evaluate the benefits of the offer.

CTA.

Selling landing page

Call to Action (CTA) is one of the most important components of a selling landing page. By placing it on the page, you thereby push the visitor to a conversion action. Usually, CTA looks like a button, clicking on which moves the client to the place of ordering.

When creating a text, it is important to eliminate possible doubts of the client, but on the contrary, to motivate him to conclude a deal.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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