Learn what sales follow-up is and how to do it with excellence

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What is sales follow-up anyway?
Why should you think of follow-up as a business process?
How to follow up properly?
Have a sales management system
Track reports with strategic data
Plan the contact
Don't give up on the first try
Nurture contact with potential customers
Bonus Tip: Use customer service as the key to your follow-up!
How Movidesk's customer service system (Zenvia Service) can help you achieve excellence in follow-up
How Hamburg Süd resolves 80% of cases on the first contact
Knowing what sales follow-up is can put your company at a much higher level than your competitors! After all, this is an extremely strategic technique for sales, relationships, customer service and Customer Success .

If you are a manager or salesperson and are afraid of twitter database contacting customers and being overly insistent and inconvenient, this article was made for you!

Through it, you will not only learn tips for having the right timing and appropriate approach, but you will also learn how to do a follow-up that, at the same time, generates results and helps you build a healthy and solid relationship with the potential consumer.

In the topics below, we will discuss what follow-up is and explain the relationship between this strategy and more proactive customer service . Mainly, in contact focused on prospecting and converting negotiation opportunities into sales .

Come with us and become a sales follow-up expert!

What is sales follow-up anyway?
The definition of what follow-up is can be explained as follows: it is a technique for following up on a sale . If we look at the literal translation of the term, we will see that its meaning has to do with the verb “to follow up”.

It is worth mentioning, however, that this same technique is also used in other contexts, in addition to commercial relationships between sellers and potential customers.

In the area of ​​customer service , for example, it is essential that companies follow up with the aim of monitoring contact processes, always aiming to meet the needs of consumers and meet their expectations. It is therefore a matter of monitoring the customer's journey to ensure the best experience .

Another example of follow-up is that used by communications consultants to ensure that brands are featured in the press. In other words, to appear in the media, consultants send suggestions for topics and call editors, with the goal of maintaining a relationship, clarifying doubts and reinforcing the public relevance of the article.