"Market segmentation: satisfied customer - high sales"

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How does this happen? Usually, such innovations are associated with the removal of traditional restrictions. Not so long ago, only specially trained people who dedicated their entire lives to this could fly into space. Now it has become possible to send ordinary people, so-called space tourists, into space. Another example is a portable glucometer. This invention has made life much easier for people who need to monitor their blood sugar levels. Now they do not need to constantly go to the clinic and take tests, because the result can be found out at home in literally a minute.

The product is intended for new customers and performs new tasks.

A striking example is modern software and list of mobile phone numbers database applications for smartphones.

Create new opportunities and remove limitations
Accordingly, there are three possibilities to create new value for the client:

a result that does not fully satisfy the client;

the presence of tasks that the consumer cannot perform;

existing market restrictions.

Often, the removal of restrictions allows for a real revolution in the industry. Thus, the smartphones we are already accustomed to with good cameras, together with mobile photo editing programs, have allowed everyone to take high-quality photos. Another example is a battery-powered refrigerator, a unique product that can be used in the absence of electricity.

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Innovations can also be related to the quality of services. For example, Metro Bank, opened in 2010, during a difficult time for financial institutions, has won great love from consumers. It has a very loud motto: "The bank you will finally love." And, most importantly, the bank lives up to the expectations of its customers. An additional value in its work is the ability to use services at any convenient time. Metro Bank closes only 3 days a year, and the rest of the time it is open from 8:00 to 20:00. This is a significant advantage, given the inconvenient schedule of most banks.

In addition to practical value, the new bank also created emotional value. Anyone who has ever been to a bank probably remembers the handles tied to the counter. Metro Bank does not tie the handles and even emphasizes this fact in advertising slogans.

Another creative solution by the creators of Metro Bank is allowing dogs to enter the bank premises. This fact seems important, since in London, where it opened, there are indeed a lot of dog owners. One can go on and on about the values ​​​​that were created for the client in this institution: convenient online banking, drive-thru branches, etc.