Taiwan apparel industry total revenue

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It can be seen from the above trends that as the market expands, emerging e-commerce brands and major international brands have entered the Taiwan market. On the demand side, consumers no longer rely on physical stores, and many brands also provide the convenience of direct purchase through their official websites. options. With the increase in consumer choices and the diversification of australia consumer mobile number list channels, existing clothing brands are facing greater challenges. It is difficult to establish word-of-mouth marketing, and market competition is becoming increasingly fierce.



Three major pain points in the apparel industry
After analyzing the above market trends, we can summarize three current pain points in the apparel industry:

Three major pain points in the apparel industry
Three major pain points in the apparel industry

Image source: KOL Radar

1. There are many competitors in the same industry
As Taiwan's apparel market expands, more and more emerging e-commerce brands and international brands are pouring in, making the market gradually saturated. In addition, the barriers to entry in the apparel industry are relatively low. Even if you don’t have your own garment factory or even an official e-commerce website, as long as you can find supplies from upstream manufacturers and build simple sales channels such as LINE and Facebook groups, you can quickly establish a brand and Launch word-of-mouth marketing.

Therefore, the continuous influx of new brands has also led to more intense competition in the industry. Especially for small and medium-sized brands, it has become more challenging to maintain profits in a competitive environment.

2. Low brand adhesion
In a fiercely competitive environment, it is difficult for brands to stand out in the market. Just by searching for "coat" on the browser, there are countless official website links to click on, which means that the exposure of a single brand has become scattered. Due to the wide selection of similar products, consumers have low adhesion to a certain brand and it is difficult to establish word-of-mouth marketing.

In order to attract consumers, brands may shift their focus to price, such as slashing prices or offering discounts. However, this not only compresses profits, but also weakens the sense of brand value, making it impossible to maintain a competitive advantage for a long time.