Engage influencers

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Be responsive
Social media is not a one-way communication tool, especially if you want to increase audience engagement. By being responsive to user comments, reviews, shares and other forms of engagement, your brand can latvia b2b email leads address potential issues, build relationships with customers and foster loyalty.

For example, Coca-Cola responds quickly to all user posts about their brand, whether positive or negative, so its audience always feels heard.

A social post from Coca-Cola with quick responses to user posts about their brand, both positive or negative, so its audience always feels heard.

Influencer marketing is an audience engagement strategy that can help connect your brand to new audiences who are already highly engaged. Influencers have a dedicated social following of people who trust and value their opinion. If an influencer vouches for your brand, their audience sees this as a form of social proof.

Zoe Sugg is a lifestyle influencer and entrepreneur with 9.2 million followers. She often posts about the products and services she uses in her day-to-day life which are also products that she thinks will appeal to her audience.