Let's look at several companies that have successfully used the Data Driven system in their operations.
Coca-Cola
This brand produces a large number of products and various drinks. In addition to the traditional Coca-Cola, there are also sodas with mango or orange flavors. Fanta and Sprite also have many variations. Most of them appeared thanks to the use of the Data-Driven approach.
To do this, Coca-Cola placed soda vending machines in the United States where consumers could add syrup to their soda to their liking. These machines collected and analyzed information about which ingredients were in the greatest demand. This is how Sprite Cherry was born.
Data-Driven Use Cases
Netflix
Initially created as a the benefit of using our database company selling DVDs, it is now the largest service that attracts the attention of millions of users. What distinguishes them from their competitors is that the company has focused on producing individual products that the client will definitely like, and has abandoned all others. To obtain this information, the company uses a Data-Driven approach and analyzes the needs of its subscribers, their tastes.
Typically, such enterprises for the creation of series release pilot episodes and study people's reactions. The streaming service Netflix chose a different strategy. It analyzed the preferences of viewers and found out that they were attracted to the acting of the actor Kevin Spacey and films in the style of David Fincher. Netflix invited these specialists to work for itself and received a successful project created with their help, which provided an audience of millions.
Netflix Company
Uber
It uses the Geosurge model to form prices, which is able to analyze a variety of data in real time: weather, availability of cars for travel, user location, etc., and draw conclusions on the optimal cost of a taxi based on them.
Such flexible pricing helps to create a balance between business profitability and customer loyalty. It involves finding the optimal cost of a service for a person and a company in each specific situation.
Uber
"SberMarket"
The company uses a Data-Driven approach to decision making. This method of processing user data allows us to create up-to-date customer profiles and make personalized offers to them.
For example, if a company frequently orders water, it has to spend time on it. After all, it needs to choose a supplier, fill out all the documents and arrange for delivery.
When SberMarket analysts see such a situation, they offer the client a solution that will save his time and effort. This could be orders from a specific supplier on specific days of the week, when it is convenient for this company. SberMarket provides transparent accounting in the personal account, which saves time on paperwork.
"SberMarket"