Giving visibility to an eCommerce with a Blog

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The importance of organic traffic for an eCommerce
Appearing in the first results on Google does not guarantee that users will buy from us, but it does give us the possibility of reaching as many people as possible in an organic, natural way, responding to a specific search or need on their part. The key in this regard is to appear on Google for what users are searching for.

To give visibility to our eCommerce, carrying out a good SEO strategy is essential. We must optimize all those On Page aspects that are under our control, as well as try to obtain a good link profile through the Off Page .

Within On Page SEO there is one point that should remain in our memory forever journalist email database and that is: content is King . Therefore, finding a way to offer content to users is really important. This is where the possibility of creating a Blog comes into play.

What does a blog bring to an online store?
Sometimes, creating a blog for an eCommerce may seem useless. But nothing could be further from the truth. Investing in this channel can have a direct impact on our SEO. By following a correct strategy for content generation, we can achieve an increase in visibility and organic traffic for our online store. How? We explain it below.

Relevant and useful content
Creating useful content is important, we are going to explain a case in which it can benefit us:

Let's imagine a user who is in a moment of need and performs a specific search. If, when performing the search, he finds a result that provides a solution or satisfies his need, he is more likely to remember where he found that solution to his problem so that, if it happens again, he can solve it again.

We create your strategy!
For an eCommerce, creating content that solves potential users' problems is important because, if the user can resolve their problem with our product, we can be generating conversion, as well as help, trust and engagement .

Let's take a practical example: a user finds himself in a situation where his pet has been neutered and has started to gain weight. He performs a search to find out the reasons for the weight gain. If our eCommerce sells pet food products, it will be useful to have content related to this problem that can explain to the user why this is happening to his pet. In this way, at the same time, we will have the possibility of offering him one of our products; let's say, a food for neutered cats, which will help him to resolve his concern.

Working on long tail keywords
Creating content of this type allows us to work with long-tail keywords that are not so easy to work with on category or product pages in our online store.

Following the example above, in a pet food store we can work on categories such as “Cat food” and even sub-categories such as “Food for obese cats”. The Blog allows us to work on long-tail keywords such as: “obesity in neutered cats” or “why is my cat gaining weight”, which perhaps could not be worked on a product category page. After all, the Blog allows us to work on keywords related to the activity of the online store and which can attract organic traffic from users interested in what they can offer.

Strengthen your internal linking
Another aspect that can be worked on by creating a blog is internal linking . Having one is very useful in this sense, since it can allow us to reinforce those pages that we want to strengthen.

If we have a star product that we want to give more importance to, creating content related to it that can link to its product sheet will help us give it relevance and improve its positioning. This is especially useful if we are running a campaign for a certain type of product.

These are some of the reasons why creating a blog can be useful. As we have seen, creating a content strategy for it is very important, since this way you can control everything that is published and you can schedule special content when you want to give importance to a certain type of product.