The addictive magic of telling a story

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How to do storytelling

“The brain only learns if there is emotion” does this sound familiar to you? It is a phrase by Francisco Mora . From this great truth, educational games for children arise, in which they are made to participate in stories, which create an experience in their mind, and therefore an emotion. Even babies learn through empathy.

To create good storytelling, we have to take into account some factors that will make the story you want to tell real for the brand's readers and followers.

Now, let's get down to business. Let's look at the main factors that must be met to hotel email database achieve good storytelling :

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Genuine : It is essential that your story does not resemble or remind you of any other story. The moment it feels like you are listening to the same story a second time, no one will want to read it.
Humanize : The brand never has to be just a brand, it has to humanize itself. How? Through the stories we tell about it.
Plot : The plot generates interest in people, who decide to continue learning more about that brand. The plot is created thanks to a common thread, something specific that we want to tell and we do it through a story.
Coherence : Coherence and logic in a story are essential so that those who follow it do not get lost. As is normal, a story has its twists and turns, it can go backwards, go forwards, but that coherence must exist at all times, otherwise you will give the feeling of invention, and stories that are not real do not engage.
Emotional : It is essential that your stories appeal to the emotions of the people who read them. They must feel something, something inside them must be triggered. A story that only has facts will not engage either.
Advantages of Storytelling for your brand

Perhaps now, after having read all this, you think that it is fine to use the resource of telling stories to promote a brand, but beyond that, what are the advantages of storytelling?

Emotional connection
The most basic one, and the one we have repeated throughout the article. Emotional connection is something that characterizes us as human beings, we cannot escape it. There will be stories that, due to our way of being or our experiences, seem implausible to us, but there will be other stories that captivate us and hook us to hear and learn more.

The reason why some do and others don't is in the background, in what that story tells, it is in that emotional connection that is created, or not created.

Get attention to be remembered
This advantage is something very simple and at the same time very important. Think of a program or a television advertisement that you remember off the top of your head. Why do you think you remember it?

With the huge amount of audiovisual impacts we receive every day, our brain has developed the ability to remember only what impacts it the most, either because it touches it in a special way, or because it likes something specific, or it reminds it of something.

Well-told stories have the power to emotionally touch other people, they have the ability to create connections, to attract attention and to be remembered.

Generating trust and closeness
You see that behind a brand there is a person like you and me, who feels and suffers, and who has their objectives, their values, their goals... The objective of humanizing a brand is to generate that trust and closeness, so that people see you as you are, naturally and without filters.

You may trust her because you've heard that she's been through a similar experience to yours, or because you've seen her in her videos and you identify with the clothes she wears or the gestures she makes. Anything can be the trigger that generates that closeness.

Loyalty of your followers
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You may not be able to gain their loyalty through storytelling alone, but I assure you that good storytelling will go a long way in helping you achieve it.

It's a chain reaction: a good story generates interest, attraction, and pleasure. It creates emotional bonds with the person, which makes their trust in you grow. That trust is reinforced every day, creating more and more engagement and, ultimately, creating brand loyalty, meaning I'm not interested in the competition, I'm interested in you, for who you are and what you say.

Go further by being yourself
Well-done storytelling, extended over time, results in growth that could tend to infinity for your brand.

Once you have earned the respect and appreciation of your followers, and you have a certain loyalty, it is a matter of gradually moving up the ladder. Think about what you want to do with your brand, perhaps you can try to conquer new challenges or do different things as a test, and see what your most loyal followers think.

You will be able to do all this because you will be a stable brand, with a stable following. And you will have achieved this, in part, thanks to storytelling. A surprising way of telling who you are, being yourself, while at the same time making your brand grow.

Examples of Storytelling
Once we have seen the most basic theory surrounding storytelling, there is nothing better than looking at examples of brands that have known how to apply good storytelling and have earned the credit they deserve. Brands such as:

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