Can your company blog appear in Google News?

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Google news can be a very good source of readers and users for your blog. The problem, at least in the case of Spain, is that the results are usually dominated by news websites. For example, in the area of ​​digital marketing, you can see results from the Marketing4all website.

You're probably wondering: Can my company's blog appear on Google News? How healthcare email database can I take full advantage of the potential of Google News in my content strategy and fit it into my content map ?

Table of Contents
Google responds to blogs in Google News
Check if your blog meets the requirements to appear in Google News
Google responds to blogs in Google News
Improve your SEO!
In a recent episode of Google Office Hours, a Q&A event on SEO topics, John Mueller had this to say when asked whether business or company blogs were eligible to appear in the Google News feed.

John Mueller: «I can't speak directly for Google News, as I work in Search, which is separate, but looking at their content policies, I don't see anything specific about corporate blogs.

If you're curious about whether or not this is an option, I'd recommend asking in the News Publisher Help community. And, if you're curious about whether your pages are already showing in Google News, I'd check out the performance reports in Search Console.

As you can see from the answer, there are no obstacles for a blog to appear in Google News. You can see the full answer in the following video. (minute 15:38)


Check if your blog meets the requirements to appear in Google News
As a reminder, here is a list of the requirements that any website must meet to appear on Google News.

Content Type : Google News only accepts and publishes informational content. Sales, services, or online store content is not displayed.

Google Publisher Center Registration : To appear in Google News, you must first register your website with the Google Publisher Center, where you will submit your publication for approval.

Basic Information : On the general tab of the publisher center, you need to enter basic information such as the publication name, URL, and location (country) of your headquarters.

Logo and Visual Styles : You must upload a logo that represents your publication, following the recommended design guidelines, file format, and dimensions.

Content Categorization : It’s important to add content labels to help Google better understand the type of content you publish, such as “blog,” “opinion,” “user-generated,” “satire,” and more. You can also select specific categories for your content.

Google News Content Policies : Your content must adhere to Google News content policies, which include prohibiting sponsored content and ads, transparency requirements (author information and contact details), avoiding duplicate content, deceptive practices, spam, medical, sexual, violent or hateful content.