Startups choose the cloud to boost their growth

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Discover how the acceleration of business dynamics created market conditions for more and more startups to choose the cloud to grow

Jun 20, 2022
Until recently, the concepts of cloud and startup were almost incompatible, as if they were reserved only for large companies. Today, however, more and more startups are migrating or even being born in the cloud. Why do we owe such a paradigm shift? Let's see.


The acceleration of new commercial dynamics created market conditions that were very different from those that preceded us, and this prompted companies to activate a change in their commercial processes and strategically reinvent themselves in order to remain competitive.

Something that is especially important for those starting a business.

From having new ways to launch and scale applications, providing agility in the solutions they offer, accelerating the time-to-market of their products, to making constant innovation possible... the solutions and 99 acres database that open up when migrating to the cloud are multiple and customizable.





66 % of Latin American companies are planning their migration to the cloud because they are increasingly aware of the need for greater efficiency.

Source: IDC



The main reasons
If we had to choose some of the most repeated reasons when we talk about the “profits” that the Cloud generates for startups and entrepreneurs, we can mention:

Financial intelligence: When a startup invests, it does so thinking about the return on that investment, and this is something the cloud offers entrepreneurs: greater value and a quick return by avoiding the enormous fixed costs characteristic of private infrastructures or the IT management costs of operating internal physical environments.

Boosting growth: Ambition and passion for growth are a characteristic of startups, but also a necessity; every new business needs to gain market share. In this sense, cloud data management allows startups to react quickly and gain greater flexibility to experiment, innovate and offer better products and services to their customers.

Agility: Provisioning and deploying information on a physical server can take weeks or months; the cloud, on the other hand, allows for this and many more operations in just minutes. Today, the cloud is a proven resource for the constant acceleration of development cycles and the agility to adapt to sudden changes that the context imposes at each step.

Security: The security gap is huge even when comparing large and small companies. For this reason, the cloud is a great alternative to prevent the repercussions associated with the need to protect information.

Automation: Intelligent automation directly impacts efficiency and costs.


Data-driven, cloud-enabled digital transformation


The double benefit
Cloud computing for entrepreneurs offers a two-way benefit: obtaining information to make better decisions and having information to improve customer management. A virtuous circle that feeds back endlessly . What's more, the startups that invest the most in technology are the ones that attract the most investment: the famous "unicorns" of the business world are those in which technology and information management are a priority.

There are challenges that feel like too much of a leap. But there is also something that experience makes clear, and that is that data is the engine of growth and that solutions like Snowflake are up to the task of what businesses need.