Landing page
A one-page landing page is primarily designed to collect user information. Such a site briefly tells visitors about the advantages of a particular product and can serve as an effective marketing tool.
Its advantages:
Ease of creation. Landings can be created using special constructors and ready-made templates. You don’t need to have programming skills to do this.
Relatively low development costs.
Focusing the visitor's instagram database attention on a specific product.
Disadvantages of the tool:
opens up very limited opportunities for interaction with the consumer;
high level of competition;
limited application (not suitable for companies with a wide range of products);
difficulties in promotion through search engines due to the focus on mass queries.
Landing page
Regular website
Today, any more or less successful business is represented on the Internet. This can be a regular page on a social network, or a full-fledged website. The vast majority of Russian citizens currently have access to the World Wide Web, which makes web sites a very effective and popular tool for online sales.
Websites don't just contain important payment information. They provide the visitor with the first impression of the company.
Advantages of the tool:
You can post information about the entire range of goods and services.
Possibility of obtaining additional traffic provided that proper search engine optimization is used.
Placing orders directly through the application form.
Providing visitors with enough information to close all objections and to create a favorable image of the company.
The ability to redirect incoming traffic to other resources through cross-links.
Disadvantages of the tool:
quite large financial costs for developing and maintaining the site;
a long process of promotion on the Internet before receiving the first results;
the need to hire a qualified specialist to fill the resource with relevant content.
Email Marketing
Mass mailings have been used for quite a long time, and at the moment this tool has not lost its effectiveness. Interaction with clients through correspondence promotes repeat sales, allows returning lost customers. To maintain constant communication in mail marketing, many techniques are used.
One of these is the segmentation of the subscriber base. In this case, subscribers are divided into groups, and each such category is targeted. The segmentation criteria are:
floor;
age;
place of residence;
interests and hobbies;
user behavior on the target site;
subscribers' reaction upon receiving the newsletter;
probability of return, frequency of purchases, etc.
By correctly segmenting the audience, the seller gets the opportunity to personalize their letters, targeting them at specific groups based on the interests of subscribers. This is what makes mass mailings so effective.