Find blind spots / market gaps quickly

[shaownhasan]

Many people already know about the benefits of e-commerce that can help to reach wider customers than offline stores. However, few know that by using e-commerce you can easily find blind spots / market gaps for businesses and products.

For example, cosmetic companies. Many (not all) cosmetic companies target women as their main market, at least in Indonesia. However, whether we realize it or not, there is an increase in the number of men who buy cosmetic bahrain email list products (makeup, skin-care, etc.).

Quoting the contents of The Wall Street Journal article, that New York makeup company, Milk Makeup noted that 13% of their customers are men. In Indonesia itself, the stigma of "strange" about men who use cosmetics is still quite strong. But in fact, the increase in demand for cosmetics for men has actually increased. In fact, the Bluemercury company, one of the skin-care chains continues to focus on developing cosmetic products specifically for men. According to Bluemercury, not only grooming products, now many men buy makeup products such as concealer. Interesting, isn't it?

Men, who have a stigma of being far from cosmetic products, have now become one of the target markets for large cosmetic companies.