How to manage them from Meta (Facebook and Instagram)

[tongfkymm44]

From the Meta platform we must have the pixel installed and allow two or three weeks for the platform to obtain some data from the website.

To create a remarketing audience in Meta, we need to create a campaign from scratch. Once in the ad group settings, add the pixel and the conversion event. In the audiences section, create a new custom audience.

In the custom audience, we distinguish between your origins or Meta origins:

Your origins
These are users who come from your website, application, customer list, catalog or internet activities.

To create this audience, all the options are pretty similar, you need to add fishing and forestry email database list your preferences, for example, the entire website, specific pages or certain events and the number of days of membership. Then add the audience title and description.

Origins of Meta
They come from your Instagram, Facebook channels and different events on the platforms.

To create this audience you can choose between the different options proposed such as the Instagram account, the Facebook page, the content or events.

Choose one of the options and fill in the sections.

The different options are filled in a similar way, for example, all those users who have interacted with the Instagram account or the Facebook page or have interacted with events.

Once we have added this data, we will continue with the creation of the ads and publish the campaign.



In conclusion, retargeting is a key strategy in digital marketing that helps to re-engage users who have shown interest in our website. By using tools such as Google Ads and Meta, we can create custom audience lists based on user actions, allowing us to display more relevant ads and increase conversions. With a good retargeting campaign, we can significantly improve the results of our digital advertising campaigns and reach our sales goals more efficiently.

Write to us if you are looking for results.