Shopping Campaign (ASC) and regular campaign

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The differences between ASC and regular campaigns are briefly summarized in the table below.

Advantage+ Shopping Campaign Regular Campaign
Machine Learning Improved machine learning models
(incorporating target segment information into delivery algorithms) Traditional Machine Learning Models
campaign
Maximum 8 campaigns targeting the same country No restrictions
Ad Set 1 ad set per campaign No restrictions
bid Auto bidding only Manual configuration
optimization Purchase events only ( optimized
to maximize purchase conversion and minimize CPA within the delivery budget )
Any Pixel event
(optimize conversions for events set to optimize based on bidding strategy)
audience Automatically sets targets
. Budgets for new targets and existing targets (custom audiences)
can be allocated separately within one ad set.
* Existing targets can be excluded by setting their budget to 0. Manually set targets
/Set new and existing targeting separately
Distribution area Automatic placement only Manually set
Creative
Automatically sets the optimal ad format, creative, and delivery destination for each user
. ・150 creatives can be set per ad (the more the better) . ・
Supports dynamic and static in one ad set . ・Can extract and use advantages of truemoney database existing high-performance campaign ads for conversion and catalog sales
that use the same pixel.
No creative limitations (maximum 6 recommended)
How to set up an Advantage+ Shopping Campaign (ASC)
Finally, we will introduce the submission procedure on the admin screen.

① Click the + button on the management screen and create a campaign.

2) Select [Sales] as the campaign objective → Next

③ Select [Advantage+ Shopping Campaign] under [Select Campaign Settings] → Next

④ Add the necessary information to the ad set and ad creation screens.
In this section, we will proceed in a similar manner to setting up a regular campaign.
One thing to note is that, as mentioned in the differences with regular campaigns, in the case of ASC, the conversion event setting is limited to purchase events . If the "Conversion location" is "Site", it will be set to "Purchase", and if it is "Website and app", an alert will appear and you will not be able to select it if the app does not have a purchase event set. Regardless of
which "Conversion location" you choose, you will need to set up a purchase event beforehand.


Optional: Select up to eight countries to deliver ads to in [Audience]

⑤ Set your budget and posting period
You can set the budget and posting period here. You can also adjust new and existing targets at this stage.
The settings themselves are optional, but try making various settings as necessary!

If you want to share the budget between new and existing targets:
If you set existing customers in [Report],you can share the budget between new and existing customers by selecting [Budget limit for existing customers].

⑥Set [Optimization and Delivery]
When using existing ad creatives, the best performing ads will be displayed in the Recommended Ads section as shown below.


You can set up ads in bulk by selecting ads → [Import]. You
can also edit them individually by selecting [Go to ad level].

lastly
What did you think? It
also has a function to import existing ads with good results in bulk, so it's an attractive campaign that significantly reduces the amount of work required for submission and allows you to spend more time on creative verification. Even if you're an ad manager who hasn't tried it before, we recommend that you consider introducing it!