Boost your business strategy with Data Management

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Learn why Data Management is becoming increasingly essential to address the challenges of companies in a context of uncertainty and change
Today, the main asset with the greatest potential for a company is its data. Whether for decision-making or for proper operational functioning, every company can obtain benefits from achieving a 360 view of the business thanks to the correct work with its data.


In a context where the volume of data is increasing at all times, the activity of IT departments is being transformed and redefined year after year. This is a year in which the challenge of making the most of data from various sources will be faced, using technologies capable of storing and processing structured and unstructured information with which to carry out analyses that support business decisions.

Big Data tools will now provide more solutions than ever that allow the management of data from multiple sources in an integrated manner, putting them at the service of business intelligence. In this sense, Data vk database that seeks to take advantage of the great opportunities of Big Data will effectively manage databases and work collaboratively with management to achieve strategic objectives.







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Supporting strategic objectives with data
Correct data management and administration must guarantee the quality of the information to convert it into reliable information that meets pre-established quality standards, in a process of constant validity of the records.

The data management of companies that have really known how to adapt to the context is framed within a strategy focused on competitive advantages that drive different organizational aspects:

More effective decision making based on Data Science.

Obtaining economic benefits.

Improve the company's image and customer relations.

Cost reduction in a wide variety of fields (logistics, production processes or marketing campaigns).

Improving efficiency in business operational processes.

Generation of useful knowledge: from which to decide whether to maintain or change the business direction.


In short, it is about using information to obtain strategic advantages in any field where the results translate into growth and profitability.

Although data science helps define business strategy based on quality data that is timely to help make decisions, in practice there is still a strong reluctance to give it its due importance, according to a study by the Economist Intelligence Unit , which has detected a significant resistance from executives and managers to leave aside intuition and trust in the value of data science even in favorable work environments.

While respondents were used to working in big data management environments, the study revealed that many of them relied on their own business sense when making decisions.