ESPN: The alternate jersey-verse

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ESPN, the prolific sports news company, uses AI to churn out content imagining athletes in alternate jerseys. Whether it’s to capture what might have been if an athlete had played for another team, or to share a first look at a player who’s been traded.

ESPN is able to achieve this effect by using Photoshop bahrain b2b leads AI tools, like this video by creator @tysonbennett_ illustrates.

A screenshot of a TikTok video where a creator walks people through how to use AI Photoshop tools to swap players' jerseys

Posts from the alternate jersey-verse rack up thousands of comments and hundreds of thousands of likes. Many of the comments are fans expressing their heated opinions about drafts, trades and career decisions—proving why this content is an engagement generator for ESPN.

Without AI, the ESPN social or creative teams would have to spend hours tediously editing photos, hindering their ability to post breaking news about the latest trades and signings quickly. But Photoshop makes it possible to craft these images in just a few minutes, fueling an endless supply of quickly generated jersey-swap content.

ESPN’s conversation-starting posts help them land on users’ Home pages and increase their engagement. For example, this post featuring Caitlin Clark generated over 318,000 likes and almost 2,000 comments in less than 24 hours.

The play: Using AI to generate templatized images makes quick work of creating content, saving your team time and helping your brand stay top of mind.