Buyer Journey and its automation

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As we mentioned at the beginning of the post, the content must be adapted not only to your buyer persona but also to the moment in which they are within their customer journey. This means that depending on which phase of the funnel they are in, one content or another will be shown to them. Always, remember, through calls to action or CTAs.

The idea is to create customized actions for each user, even if the database is very large, so that the leads mature and eventually complete the process, which would be the purchase.

This process is done automatically thanks to tools like Hubspot .

These tools must be integrated with the company's CRM as they allow for improved, buy democratic donor email database list optimized and personalized communication with leads via email, social networks or even on the website itself.

Workflows
Workflows are exactly what I just talked about. They are a series of automated actions that are activated based on the user's characteristics and the interactions they have with your website.

All kinds of workflows can be generated: welcome workflows, lead nurturing workflows, workflows for those who abandon their shopping cart, workflows for those who have not interacted for a while, workflows for those who have downloaded premium content, etc.

Make your client fall in love with you
No Inbound Marketing strategy would be completed without first going through this phase: the delight phase or how to make your client fall in love with you. Once the company has a solid portfolio of clients, it has to work with the objective of creating stable relationships so that they become prescribers of our brand.

Within Inbound Marketing, the elements that will help you achieve this objective are surveys, social media monitoring and smart content.

Moral?
If you build your strategy around quality content that meets the needs and desires of your target audience, you will have a customized Inbound Marketing strategy that will not only bring you traffic and sales, but will also help you develop a strong brand and presence online. Content also helps develop a company as an authority in a given sector, something that should be the goal of all companies when developing an Inbound Marketing strategy.

And if this is not enough for you, click on the button below and take a look at our blog, you have a lot of information about inbound marketing, SEO, content marketing, social selling... and much more!