Go beyond brand health

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Your brand doesn’t have to be trending on social media for azerbaijan b2b leads social listening to work. Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health.

Social listening has a variety of use cases, like customer care, market research, competitor intel and more. You can still build valuable queries, even if your brand itself isn’t sparking enough discussion online to yield meaningful insights.

The Listening Templates section of Sprout Social's Query Builder. Templates include Brand Health, Industry Insights, Competitive Analysis, Campaign Analysis and Event Management.
Sprout’s Social Listening tool offers a variety of Topic Templates to help users get started with query creation. These pre-built templates provide tips and examples for our five most popular Listening use cases: industry insights, competitive analysis, campaign analysis, event monitoring and of course, brand health.

Consider how you might use these templates to inspire new listening use cases.

Get inspiration from your audience
Use social listening to deepen your customer knowledge. Developing queries around topics that are trending with your audience can pull valuable voice of customer insights that support more tailored brand messaging. Plus, they can provide intel on where your brand fits within the interests, concerns and behaviors of your target audience.