What parts of the crisis management plan were executed correctly?

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Learning and adaptation
The final step of the crisis management process is reflecting on what went right (and wrong) to improve processes for next time.

Ask yourself:

What were the main challenges and how can they be better planned for?
Did the crisis management team have the training/plans needed to succeed?
What communications and platforms worked best with our audience?
These answers will help your team spot any wins (and weaknesses) and give you a clear understanding of what changes must be made to the current crisis plan.

Want some help? Use our crisis retrospective worksheet to guide you through the post-crisis process and sharpen your strategy.

Now you know the stages of a crisis, let’s look at some crisis management strategies to use in a real-life scenario.

5 crisis management strategies for your brand
Every crisis is different. A solid crisis management strategy and how prepared your company is to deal with each scenario can make all the difference.