If this is not possible, you should choose images or illustrations that accurately represent your business. 6. Raising your voice and tone. As you create marketing content, remember that how you say something matters just as much as what you say. Be mindful of your voice and tone by using language in a way that is understandable, yet personable. This is especially important if you are in a more complex industry like finance, where it can be easy for your clients to misunderstand certain jargon or references.
your brand’s personality in written marketing materials. For advice on crafting marketing content that speaks to your audience, check out our Content Writing Checklist. 7. Finding your type. The type of font you use is hong kong telegram data part of your branding. From your logo to your website, this font will appear on all of your written materials. Make sure you choose a legible font that matches the tone of your brand.
For example, sans serif fonts are considered modern, while fonts with serifs are more formal. Where your content will be viewed factors into this decision as well, since sans serif fonts are easier to read online. 8. Having standards. Once your brand has been established, it may be a good idea to develop a style guide. A style guide is a set of standards for your business’ marketing materials.