Share to Facebook
We all know that when running a community, we need to provide valuable information to friends, promote it to a targeted audience, and understand what the target group likes? But who are our target groups and how do we find them? To answer these questions, the editor needs "character profiles" to analyze diverse customer needs, establish detailed information about target users, and accurately solve customer pain points.
Learning objectives:
1. Accurately understand the merchant’s target customers
2. Establish a consistent speaking personality externally and deepen the impression of friends
If someone asks, "Can you describe what kind of people would be willing to enter your store or browse your business online? And what kind of people would be willing to buy your goods and services?" Faced with these algeria phone number data questions, merchants Are you confident you can answer it? Think about it carefully, do merchants really "understand" their target group? Or can we only provide a very general or popular description? (For example, a merchant selling underwear says: "Anyone who wears underwear is our target group!"; a merchant selling bento says: "Anyone who doesn't prepare their own lunch is our target group!", or A merchant selling toilet paper said: "Everyone is our target group!")
These words may sound correct at first glance. But this only answers "who" will use such goods and services, but does not reply: "Why should consumers choose 'your brand' to buy among many brands selling such products and services?"
These questions can be answered through the compilation of "Characters". We must first find a group of people who are truly interested in our brand and will feel that the merchant's intentions are valuable (that is, what we often call the "target group"); only by carefully understanding the outline and appearance of that group of people, and understanding them Only when we have "opportunities" and "pain points" that are different from other ethnic groups can we share the value of our products and services with them appropriately.