Identify customer pain points

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“Conversations on Reddit may now have a greater impact on brand discoverability and visibility,” Rodriguez-Piedra explains. “Social listening enables you to understand what kind of content resonates on Reddit and optimize your brand’s presence to be surfaced in relevant searches.”

A thread on r/FordBronco that features both Ford and ireland b2b leads Owala water bottles, as the poster asks for advice on getting a large water bottle to fit into their Bronco’s cup holder.
Those posts boosting your brand’s Google presence are also full of useful information about your customer base, data that Rodriguez-Piedra says may be even more credible than other sources.

Richer insights
Google’s AI capabilities paired with Reddit social listening data can help marketers uncover deeper, more meaningful insights. The key, Rodriguez-Piedra says, is diving deep, not wide. “Reddit is not a one-size-fits-all platform with its intricate network of subreddits,” she says.

She recommends focusing on the granular details that show you the “why” behind customer sentiment and the choices they make. “You can identify patterns in frustrations, desires and emerging trends within highly specific communities,” she notes.

Reddit posts can spotlight the true emotional pulse of the customer and using AI tools that analyze sentiment can help connect the dots and highlight pain points. Rodrieguez-Piedra explains, “Social listening enables us to move beyond guesswork and intuition, truly providing a rich tapestry of customer sentiment in real-time.”

Sprout Social’s Social Listening tools leverage Natural Language Processing (NLP) to analyze sentiment expressed in text. Having AI support like NLP can add context and color to the content you gather through social listening on Reddit.

While a customer may let you know of issues they have during the purchase process, you often won’t get detailed feedback unless there’s a complaint. And customers who do respond to feedback surveys aren’t always detailed about their broader thoughts on your industry or competitors.