3. Share social media performance data proactively

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Grimes and White show up to every planning meeting romania b2b leads with relevant social insights, no matter who it’s with. This practice supports more collaborative work with several different organizations on campus, increasing the overall effectiveness of their strategy.

“We gather specific data so we can be as strategic as possible when consulting with different departments and programs,” says Grimes. “Our focus on performance and audience insights influence the cadence and delivery of messaging across the institution.”

White shares monthly reports with the Gettysburg content team so they can incorporate social insights into upcoming work. Grimes provides an analysis of social KPIs for reports that their Chief Communications & Marketing Officer, Jamie Yates, delivers to the school’s board of trustees several times a year to showcase the impact of their strategy. These reports may have different goals and audiences, but one source of truth informs them: Sprout Social.

“One of the things that I really appreciate about Sprout is the fact that all of our prominent brand accounts are attached to our Sprout dashboard,” shares Grimes. “It aggregates insights, allowing us to look at everything through the same lens.”

Data visualization tables available in Sprout Social's My Reports tool.
4. Work with campus partners
As the college’s social media presence grows and evolves, more programs are interested in getting involved. “We’ve definitely seen an influx of our campus partners joining social media spaces,” says White. “Our library, our dining services department, different academic programs—they’re all very involved, and they look to us to find out what they could be doing better.”

Grimes and White collaborate to support these requests by educating campus partners on how to navigate social media. They’ve created and shared presentations on representing the Gettysburg brand on social, launching a strategic social media presence and increasing student engagement.