These key performance indicators for a manager require adherence to certain methods of recording KPI data when working with clients:
The calculation of the average check from the client's transactions is made based on the analysis of at least 100 transactions, otherwise the process data is inconsistent for statistical conclusions;
conversion (the ratio of real buyers to those who were told about the sales offer) is calculated after 500 calls made;
Conversion efficiency (e.g. the ratio of actual customers to those informed about the offer) is determined after 500 calls or more;
The conversion rate for each boost your business with our doctor database channel is calculated separately for each process (e.g. calls, personal meetings, social networks). When calculating a different number of KPIs in a CRM system, it is necessary to take into account all interactions of managers when working with potential clients (e.g. calls, emails, text messages), giving preference to personal contacts.
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Accounts receivable and inventory
One of the main KPIs of a sales manager is all the amounts that other people must pay the business. The quantitative KPI indicator reflects well:
the ability of managers to convince clients to make transactions, even if there are compelling reasons for delay;
the ability to make a monthly plan during work and conduct personal meetings with clients, make the required number of calls, and competently compose messages and letters
To improve KPI data, a sales department employee is required to:
the skill of direct communication with different categories of people, the ability to clearly express your thoughts to the client in writing when concluding transactions;
the ability to confidently defend your interests in conversations with clients who demand concessions: discounts or changes in payment terms;
the ability to track and forecast profits for the future reporting period.
Useful functions of perfect competition
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With the range of products, everything is simpler: for example, the more diverse products you can sell, the better. Due to this, customer awareness of business opportunities grows, and as a result, sales volumes increase.