Lead redirection and the 5 advantages that automation brings to your real estate business

[Dimaeiya333]

Real estate marketing tools like automated lead retargeting should be your best friend, and in this article I'll show you why.

You may think that having a lot of potential clients is never a problem. But it can be if you are not able to manage them properly and in a timely manner. There are real estate marketing tools that will help you with that and much more.

Without real estate marketing tools like lead retargeting, you may lose potential clients simply because they were not contacted in a timely manner, or perhaps because they were assigned to the wrong real estate agent. Either way, your sales and marketing efforts are being wasted in some way.

To ensure that you give potential clients the quickest response and assign them to the right person, you'll need an automated lead routing system. And that's just one of the reasons why you need real estate marketing tools.

What is automated lead retargeting and how does it work?
Let’s start at the beginning. Lead routing is the process of assigning leads to your sales reps. This can be done manually, or you can automate the process with real estate marketing tools.

Automated lead retargeting can be as simple as assigning leads to your sales rep in alphabetical order. However, our real estate marketing tools are much more sophisticated.

You can assign your leads based on territory, potential deal size, language, service type, and many other factors. All so you can get your potential customers talking to the right person on your team as quickly as possible.

Lead routing and the 5 benefits automation brings to your real estate business: Strand Properties using Serviceform Chatbot as a real estate marketing tool
Strand Properties uses Serviceform's chatbot
Here's a real estate example to illustrate the process. Let's say Anna is looking for manufacturing directors email lists a house, but not just any house. She wants a villa in Spain with 5 bedrooms and close to the beach. And she already knows all this because she uses a Serviceform Chatbot on her website! Another essential marketing tool for real estate agencies.

Lead routing and the 5 benefits automation brings to your real estate business: Strand Properties using Serviceform Chatbot as a real estate marketing tool
Strand Properties uses Serviceform's chatbot
The chatbot collects all the information from potential buyers and automatically sends them to the right real estate agent. As you can see above, Strand Properties uses Serviceform's chatbot for exactly this purpose.

Now we're going to call Laura, your real estate agent. Laura receives the lead and gets in touch with Ana as soon as possible to discuss her case further and possibly show her some properties that fit her criteria.

Let's now talk about five advantages of using this real estate marketing tool in your real estate business.

1. Let this real estate marketing tool organize your leads
This is a good place to start. Trying to organize your leads without automated retargeting is possible, but it will be a hassle. So let’s take advantage of the real estate marketing tools available and make this process painless.