Before defining this role, it is important to differentiate it from the Community Manager, which is the profile of a professional who is in charge of carrying out certain digital marketing actions, and whose purpose is to manage the image of a certain brand on social networks and represent it as its spokesperson in front of users.
So, to be clear, a Community Manager is in charge of executing a digital strategy, without ever having the responsibility of planning it.
A Social Media Manager, on the other hand, is a professional sri lanka whatsapp resource in charge of planning a digital strategy, and as a hierarchical level, is above the Community Manager, so it can be said that he or she is their leader.
In summary, its main purposes are the following:
Lead and create a social media strategy for a brand.
Investigate.
Have budget control.
Organize times.
Optimize what has been done.
Analyze results to base what will be applied in a strategy.
Therefore, the Community Manager will only be responsible, as their name suggests, for managing the interactive community that has commissioned them, but following the instructions given by their Social Media Manager in the already established digital strategy.