Overseas precision marketing, accurately grasp the inner needs of consumers at your fingertips

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Overseas precision marketing is the product of the development of foreign trade networks to the 3.0 era. The power of the Internet makes everything transparent and clear. It is no longer a difficult task to search for customers and obtain a large amount of consumer information with the help of online platforms. Even if you participate in a trade and mutual assistance exhibition, you can easily get hundreds of business cards, not to mention that you will be asked by a large number of buyers when you register for a B2B platform. However, what overseas precision marketing lacks is not these overwhelming buyer information, but the trust of high-quality and accurate consumers.

Today's consumers can use various online means to generate kenya telegram number database consumption behaviors, including shopping, recharging, browsing the web, etc. These consumption behaviors will leave a series of tracks and related data on the Internet. These data are collected to analyze consumers' consumption behaviors, consumption psychology, and the huge consumer market. This is precision marketing. Once the user is overseas, it is the overseas precision marketing mentioned in this article. For example, if you have just bought a new house, advertisements for furniture, home appliances, etc. will soon appear on your mobile phone.

It is not complicated to do overseas precision marketing well. You only need to grasp the following two points:

1. Take users as the absolute core.

Overseas users are the core and source of income for precision marketing. Enterprises can use the huge Internet database resources to analyze and locate customers in a certain overseas market through sorting and analysis, and then improve their own products. At the right time, through the right promotion channels, at the right price, they can provide the required products to precisely positioned users, so as to maximize the company's profits.

2. Dig deep into user needs.

The essence of precision marketing lies in having a better understanding of user behavior habits than the users themselves, digging deep into the unknown potential needs of users, and pushing suitable products to users to "induce" them to buy. For example, a user often searches for words such as "What should I do if I have insomnia" and "What are some good ways to help me sleep" on search engines. After realizing that consumers have such needs, they can put in sleep-aiding artifacts, sleep-aiding aromatherapy and other props accordingly. There is a great probability that users will pay attention to and buy them, and the precision marketing plan will be successfully implemented.

This kind of precision marketing method of mutual care between enterprises and consumers through big data is even more popular overseas. It usually collects users' Facebook updates, keywords searched on Google, videos watched on YouTube, etc. to provide users with corresponding product needs.