Instagram Reels or TikTok: Which is better for your brand?

[Dimaeiya333]

In the world of social media, 2021 is undoubtedly marked by the rise of a format that is increasingly being shown on our screens: short, creative and viral videos. This strong trend has accelerated since the first quarantine, a period in which users have needed entertaining content more than ever. Two giants are now battling it out in the ring: Instagram, with its Reels format, and TikTok. Which one do you prefer?


TikTok has taken the top spot among the most downloaded social platforms; this has not left the giant Facebook indifferent , which has very quickly added the Reels feature to its Instagram platform .

The world of influencer marketing needs to adapt to these new uses. Time-lapse vp media email database video is an engaging way to get people talking about your company. But here’s the question: as a brand, which platform should you choose between TikTok and Instagram Reels for your future influencer campaigns? Here are some answers.

TikTok is a hit, and Instagram is fighting back with a vengeanceWhat are the main differences between TikTok and Instagram Reels?An easier-to-understand algorithm on TikTokWhat influencer strategy is there on TikTok? Is it a platform that all brands can use?

TikTok is a success, and Instagram is fighting back with a vengeance
The numbers speak for themselves: TikTok is the most downloaded app in the world in 2020 (1). This success has been marked by spikes in downloads and views during lockdown periods. As bubbles of escape and entertainment, TikTok videos have even attracted an older demographic than those usually addicted to the platform.

The success of the Chinese network is not about to run out and the first figures for 2021 are already very promising. In July 2021, TikTok reached 3 billion downloads (1) and is the most downloaded app (excluding games) in the first half of 2021, with an estimated 383 million first downloads (1).

In the face of these staggering figures, Instagram's response with its Reels has also paid off. The app, which has already attracted over 1.3 billion monthly active users worldwide in July 2021(2) , has easily managed to popularize its Instagram Reels. Sephora France gets over 453,000 views(3) on each Reel. Another example is French fashion influencer Junesixtyfive , who got over 2.7 million views(3) on her wardrobe change transition.