How many videos are there on TikTok?

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It's difficult to pinpoint the total number of videos and watch time on the app so far this year, but in 2021, it was reported that 8.6 billion videos were uploaded. These numbers tend to increase over the years, as viral challenges and trends motivate viewers to increase their use of TikTok to upload and share videos frequently.

The average engagement rate on TikTok
To quickly increase your brand awareness, you can rely on TikTok. It is THE platform with the highest engagement rate. In 2021, posts generated an average engagement rate of 17.9% , while Instagram influencers boasted 3.8%. YouTube, on the other hand, had an engagement rate of 1.63%.

This is by far a huge potential for companies that should consider this platform for their influencer marketing campaigns.

How is engagement rate calculated on TikTok? It's simply the sum of interactions (likes, comments, shares, etc.) divided by the number of views.

Building a strong and engaged community on TikTok is therefore easier and faster than on Instagram, especially if you have the reflex to use influencers.

The number of influencers on TikTok
The number of teenagers around the world who dream of becoming TikTok influencers is uncountable. However, according to a study by Remitly , in countries like Spain, one in three young people wants to be an 'influencer'.

The influencer marketing economy has accelerated so much in recent years that it has given rise to many vocations. But how many influencers are there really? According to AFFDE, the number of influencers on TikTok has increased from 35,528 in 2020 to 106,104.

More specifically, the breakdown is as follows:

Between 2,000 and 15,000 influencers for those with more than 1 million followers;
Between 3,000 and 30,000 influencers for those with more than 100k followers;
Between 5,000 and 50,000 influencers for those with more than 1,000 followers
How many videos are there on TikTok?
It's difficult to pinpoint the total number of videos and watch time on the app so far this year, but in 2021, it was reported that 8.6 billion videos were uploaded. These numbers tend to increase over the years, as viral challenges and trends motivate viewers to increase their use of TikTok to upload and share videos frequently.

TikTok accounts with the most followers in 2023
The list of accounts with the most followers worldwide on TikTok is headed by Khaby Lame with 159.7 million; followed by the young Charli D'Amelio with more than 150 million followers , whose success has led her to collaborate with artists such as Noah Schnapp and Marshmello.

Third place on this list of the most successful accounts and number of followers on TikTok goes to American-Filipino star Bella Poarch, with more than 92 million followers. Finally, fourth and fifth place, of the profiles with the greatest source of traffic and fans, go to Addison Rae, who has 88.6 million followers on her account , and MrBeast, the creator of TikTok, who has 82.9 million people following his content on this short video platform.

Average time per user on TikTok
Looking closely at TikTok statistics, we see that the amount of time spent on social media is increasing every year. All we need to do is look at the trackers on our phones that give us the time we spend on the apps each week. Thus, TikTok users spend an average of 95 minutes a day watching videos, that is, more than 1 hour and a half a day . Let's remember that in 2022, according to general statistics, users spent around 23.6 hours a month on the app; now, so far in 2023, the average playback duration is 31 1⁄2 hours per month. In addition, it is estimated that users enter TikTok at least 8 times a day.

Recommended reading: Meta: Short videos are growing rapidly on Facebook and Instagram

TikTok Audience Profile
Ages of users
According to 2023 analysis , the most important age range within users who spend the most time on TikTok is between 18 and 24 years old; 21.5% are women, the remaining 17.4% are men. This means that Generation Z risk managers email database is the most predominant among the general viewers of the application, however, changes in user consumption habits are advancing rapidly, and we are beginning to see that other generational groups also use the platform more frequently.

The age distribution is as follows:

419.9 million users aged 18 to 24
354.8 million users aged 25 to 34
170.0 million users aged 35 to 44
87.3 million users aged 45 to 54
60.1 million users aged 55 or older
Source: The Global State Of Digital In April 2023

What is the most consumed content on TikTok?
TikTok's overall statistics reveal that the video format has made the app a hit with increasingly engaging, creative and entertaining content. The target audience was young people and the gamble paid off. Today, TikTok has become an essential playground for developing brand awareness, especially for businesses.

Read also: TikTok content categories: relevant for influencer marketing campaigns

Virality is such that it is essential for brands to position themselves on the platform. On TikTok, we follow trends , we trust influencers, but above all we have fun! So what are the most popular content categories?