There seems to be no turning back from the trend of purchasing via social media platforms. According to Statista, market forecasts indicate that the global volume of this type of sales will reach $2.9 trillion by 2026 .
One of the main reasons for the rise of social commerce is the personalized shopping experience that users can find on apps like Instagram, Pinterest and Facebook.
Hyper-targeted ads play an important role in helping sweden consumer mobile number list businesses target ideal customers. That claim is confirmed by the report that 75% of Gen Z users in the US say that there is a real influence of social ads on their purchasing decisions .
Also worth mentioning is the remarkable growth of visual content formats. Companies have noticed that more and more consumers are engaging with quick videos, live broadcasts and high-quality images.
It’s no surprise, then, that 40% of Pinterest users search for products and brands on the image-based platform .
YouTube once again demonstrates the trend of visual content, which is a source of research for 51% of buyers in the US and UK .
The numbers don't lie, so let's not waste any more time and look at some cases of companies that created excellent social commerce experiences for their current and potential customers.
Keep reading!
1. Goodbye Cidirella
Fashion footwear brand Au Revoir Cinderella from Barcelona is currently using User-Generated Content to promote its offerings while engaging with its audience.
The shocking growth of social commerce
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