Is SEO image optimization simple?

[monira#$1244]

For most websites, there are few optimizations and utilizations specifically for page images. On the one hand, it is due to the lack of understanding of the return ratio of image optimization traffic, when the traffic on images for most websites accounts for 10% to 30% of the total.

However, when we notice that compared with web SEO, image optimization has great potential value in terms of personnel and cost investment. SEO image optimization is not just about ALT tags.

1. Naming standards and directory rules

1) Naming standards

Establish a descriptive name for each image, such as: keyboard italy telegram number database product image, named: Keyboard.jpg, try not to use meaningless names such as: 1.jpg. Through standardized naming and optimization of image names, content and image SEO become highly relevant.

2) Directory optimization

For images on important topics or product pages on the website (for example: e-commerce sites), establish independent image channels (or second-level domain names) for them, and generate a separate page for each image (the page aggregates all information about the image and adds product image comments), establish the value formed by image information and optimize competition.

Existing rules: For example (e-commerce sites) divide the product images of the two major categories of shoes and clothing into named directories such as "Footwear and Clothing", so that the content of similar images is highly related from the perspective of association.

Note: When the website reprints or shares images, the images should be stored locally, rather than blindly linking to the image addresses of other sites to make things easier for others.

2. Setting and improving related attributes

1) Link settings are used

to lay out internal links for each important and relevant image (linking to related content pages or image channels), so that the relationship between related pages within the website becomes closer.

2) Attribute improvement:

Supplement the image size, width and height attributes (increase the speed of page loading), add ALT information (improve the description content related to the image), and at the same time, design the layout of the surrounding text around the image to strengthen the relevance of the content and the image and increase the SEO competitive advantage.

3. Browsing experience and detailed optimization

1) Browsing optimization

is to perform lossless compression and delayed loading of images, and plan in conjunction with the user experience of the page layout.

2) Additional optimization details:

Add image recommendation plug-ins such as "Baidu Cloud Map" to the website platform, or provide Baidu space and photo albums to promote product image series, further accelerating the collection and indexing of images.