Importance of Big Data for Marketing and Advertising

[shukla7789]

Learn how big data investments in marketing and advertising are growing and learn how to achieve more customer-focused messaging with Big Data.
The use of big data in marketing and advertising is a key factor for marketers around the world, who see the opportunities offered by Big Data as a formula for success in improving their work performance.

The Global Review of Data Driven Marketing and Avertising surveyed more than 3,000 marketers, advertisers and technology providers from 17 countries around the world, and concluded that big data now plays a significant role in their projects.

The future is also seen with great optimism. Specifically, in fusion database coming years, 92 percent of respondents expect big data to help improve advertising and marketing results.

The results of the report, conducted by GlobalDMA , an association that brings together more than 25 marketing associations from around the world, and Winterberry Group, a consultancy specialising in marketing and media, reveal the crucial importance of data when it comes to achieving effective marketing results.


From Bit... to Big Data: The term Big Data has become very popular, but what is Big Data really?


Big data investments in marketing and advertising are growing
The way marketing professionals work and their budgets worldwide are focused on investing in Big Data as a priority , according to a recent study that reached conclusions such as:

The budgets dedicated to the activity are increasing , specifically reaching 63.2% of those surveyed in the last year.

Furthermore, 73.2 percent of them are considering increasing their salaries next year.

In particular, the largest increases in investment over the past year have occurred in companies dedicated to digital advertising, such as websites, social media, mobile or eCommerce.


More customer-focused messaging with Big Data
Respondents said finding ways to reach customers more effectively is the primary goal of big data marketing efforts. The majority (52.7 percent) use Big Data to find " more relevant and customer-centric communications ."