Tips and tricks to take advantage of the IG algorithm and increase the reach of your posts

[Dimaeiya333]

By applying the recommendations we share with you below, you can improve the engagement of your Instagram posts, connect with a greater number of followers, and increase the positioning of your brand online.

1. Post fun and interactive content
When creating content, always put the user at the centre of your strategy. This will ensure that you create posts that match their interests and invite them to interact. Ideally, your content should be visually appealing and provoke a strong reaction in the user . When someone sees your brand's post, it should provoke an emotion (laughter, sadness, amazement...) or teach them something useful that they'll want to save and share.

2. Use the format of the moment on Instagram: Reels
To encourage users to use its new features, Instagram has a habit of boosting accounts that use them . Since their introduction in 2020, reels are the most popular on the app. So our advice is to include reels in your strategy by adding the hashtags specific to your content. It is by far the type of content that has the most organic reach right now on the platform.

3. Post at the best time for your audience
If you post during times when your followers are on Instagram, it directors managers mailing lists you have a better chance of having your content seen at the top of their news feed . To stack the odds in your favor, you can use tools like ContentCal, Loomly, or Agorapulse to identify the best days and times to post based on your followers’ habits.

4. Promote your latest posts in stories
To encourage accounts to use advertising and avoid overloading users' news feeds, Instagram's algorithm doesn't serve your content to all of your followers. In general, a post is only shown to a maximum of 60% of followers. With some past updates, certain accounts saw their reach drop to as low as 10% . To overcome these types of problems, it's essential to inform your followers of the release of your latest video or post by promoting it as a story.

5. Get your followers to interact with your content
Instagram’s algorithm evaluates the quality of your posts through user feedback on your content. So the more engagement (shares, saves, comments, likes) you get on your posts, the more Instagram will promote them for other users to discover. To do this, you need to create content that encourages engagement. In your stories, use the “poll” or “comment” features to generate engagement and let the algorithm know that your content is appreciated by your audience. In your posts and reels, include questions in the description to get more comments, as well as calls to action to get your post saved and “liked.”

Do you want to launch your next influencer marketing campaign on Instagram? Get in touch with our experts for a free demo of our influencer marketing technology solution.

A Guide to Instagram Influencer Marketing
Download our guide to harness the undisputed power of Instagram in Spain for Influencer Marketing: discover how this platform is constantly evolving and offers practical tips to optimize your campaigns and maximize their impact.

Read all about:

Tips for collaborations between influencers and brands on Instagram.

Download now