5 tools to research keywords and related content

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Searching and selecting keywords is the cornerstone of a good Inbound Marketing strategy . Being able to select, combine and discover keywords is an unparalleled opportunity to broaden your content marketing strategy . The keywords selected will be the ones that accompany us in the SEO strategy and our success will depend on them.

What happens if we don't select the right keywords?
What will happen is that we will spend effort, money and overseas chinese in usa data time trying to position ourselves in search engines with terms or phrases that will not generate the traffic or the number of visits we expect.

If we aim for success, we clearly need to take the time to select the right keywords, and create a list of at least ten keywords that are relevant to our business.

The good news is that there are many tools available to help us with this task. Below we will review 5 of the most effective ones for keyword research.

1- Keyword Planner (previously called Google Keyword Tool).
It is a Google tool designed to make it easier to create Adwords campaigns, but we are not going to use it for that purpose, but to find keywords. To be able to use this option you have to have an Adwords account, but you do not need to invest money in it. With this tool we can do local and global searches to know specifically the number of searches per month for each term, and thus be able to choose the ones that suit us best. The results can be filtered by device, or by volume (above or below a certain amount of searches).

2- Google Correlate
It is a Google application that complements the planner and is used to find interesting niches based on a particular keyword . The tool is also free and with it we can add secondary search terms to our main list.

3- Keywordtool.io
This option is very interesting if what we want is to position long-tail keywords . We can select the search results through its language selector, and we can navigate between different search engines, such as: Youtube, Bing and Google, of course. With this tool, the results appear in blocks, using Google's auto-complete functionality, which will help us with planning. If you want to use long-tail keywords , the tool adds semantic options, which help you detect genders and plurals.

4- Ubersuggest.io
It is very similar to Keywordtool but it shows us the information vertically, which makes it easy to cut and paste the results to compare them with other tools. In addition, the final product is somewhat different from other similar applications, which will enrich our list of words. It is an excellent application that works very well in combination with others.

5- Semrush
This tool will give us a more complete view of our business, because through it we will be able to know and analyze the keywords of our competition and from there generate our own. This is a great SEO ally that will give us a general image of our competitors, know the traffic they handle and what type of ads they manage. This is a paid application, but with which you can manage up to 10 limited queries per day for free, and that can be very useful for our project. It is always good to know what the neighbor is doing, to know if we are well oriented.

There are many other keyword research tools on the market, what we need to do is find out which ones give us the best information and thus be able to compare the functions to have a better overview of search trends. We must not lose sight of the objective for which we are looking for these keywords, which is to build the pillars of our SEO content strategy . Selecting the right content will lead us to success.