Do you know what successful companies have in common?
All of them constantly monitor the effect their actions are causing.
KPI (key performance indicator), also known as key indicator or performance meter or key performance indicator. And it represents a way of measuring whether an action or a set of initiatives are effectively meeting the objectives proposed by the organization.
KPIs are important when analyzing the results of the strategy , but you have to choose the right indicators that allow you to measure the goals you have set.
Establishing a marketing strategy and keeping a close egypt whatsapp resource track of it is not optional for anyone who wants to benefit from the power that digital marketing has to offer to businesses.
Origin of Marketing
Defining precisely when marketing emerged is practically impossible, since it is an activity as old as the first exchanges and sales carried out by ancient civilizations.
At that time, the marketing strategies we know today were already being used , with characteristics that were not as well defined, but were similar.
Even though they were very basic, that was marketing. And the thinking at that time was to sell at any cost.
The word marketing is derived from “mercare” which refers to the act of trading in ancient Rome. It then evolved into an ever-increasing effort to increase sales.
Most scholars say that marketing, as we know it, originated in the early 1900s, but the truth is that our needs have always existed , which is why it is difficult to establish the beginning of everything.
It is believed that this marketing idea began to gain more strength near the end of World War II, in 1945, when the United States was recovering from an economic crisis and industries needed to sell more, no matter what.
Based on what has been expressed above, we can conclude that, although marketing is a relatively new field of research and knowledge, it has been present in our lives for a long time.
According to scholars, transactions have evolved from ancient times to the 19th century, taking the form we know today.
Marketing as a field of study emerged when competition between companies became increasingly stronger, and theories began to be created on how to attract their audiences and increase their sales.
Today, marketing has become so essential to any purchasing process that companies that fail to do it correctly will not succeed.