Nowadays, common methods of collecting offline transaction data include using QR codes on product packaging in physical stores, scanning the codes to upload designated serial numbers or invoices, and launching "consumption point redemption", which not only records in-store consumption Records, such as product amount, category, store, etc., can also activate loyalty programs, effectively increasing product repurchase rates and gaining customer share.
By introducing product recommendations and services that understand belgium phone number data customers better than they do, brands can win at the starting point. Especially for the Generation Z group with huge spending power, brands need to introduce OMO experiences so that they can easily find what they want. goods and services, and then consumed and purchased. To learn more about the best retail models to attract Gen Z consumers, check out this guide .
In addition, we can also convert traffic into revenue catalysts, using the customer acquisition model based on AI technology, its intelligent user profile and extended interest functions to find high-value similar audiences, and use the AIXPERT advertising automation cloud according to daily budgets Allocation adjustments, new audience suggestions, and 24/7 automatic adjustments to optimize the effectiveness of advertising campaigns.
For retailers, a well-constructed OMO layout can help brands achieve a better customer experience. When consumers purchase products in offline stores, they receive similar product discount recommendations on their mobile phones; or they browse on the official website. When you find a product you like, make an appointment directly at the store to try it on. In today's world where the boundaries between online and offline have been blurred, create more diverse and interesting interactive experiences, conduct personalized and in-depth communication with regular customers, stimulate new customers to interact with the brand, create a good experience for customers while accelerating the growth of brand performance, and jointly create Win-win, promote performance growth.