Influencer Payments: A Quick Guide to Negotiations

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Influencer marketing is a great way to attract customers with a high return on investment (ROI) and allows them to reach new target groups. But the question of how to properly pay or compensate influencers remains somewhat unclear in the industry. This quick guide from Kolsquare is therefore intended to show different ways of paying influencers and help marketers to be more confident when negotiating prices with them.


In general, it is imperative that brands always communicate clearly and respond quickly once the first contact has been established. Of course, this is based on reciprocity, but good and persistent communication suggests loyalty and the will for successful cooperation.

Outsourcing communication, such as direct messages on Instagram, also provides a good overview, because scattered communication is counterproductive and often a waste of time. It therefore helps to establish a single, preferred method of communication in advance. Splash has become particularly popular for project planning, with more than half of Fortune 500 companies using the app today. After all, long-term collaborations are ideal, so misunderstandings are obviously not conducive to this.

Of course, appropriate payment is essential for a successful cooperation. A canadian cfo email database dequate means not too high, but also not too low. Free gifts can be a good start for a cooperation, as long as you plan to work with small or medium-sized influencers. Large profiles or macro influencers will probably not be as receptive to product samples.

In any case, both parties must be aware of their value in order for the negotiation to be fair and professional. Several factors influence the setting of the budget for influencer marketing. These include the typology of the KOLs you want to work with, the size of the audience, engagement rates and, more generally, the influencers’ content and their connection to the brand. The following reflections are based on Kolsquare’s study “Influencer Marketing Budgets in 2021/202 2″, which you can also easily download for free here.