How to add value to your brand through relational marketing?

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Nowadays, there are many brands of products and services, which often have very similar characteristics and have practically imperceptible differences. So, how can I get the consumer to prefer me?

Well, that's where the magic of an appropriate relational croatia whatsapp resource marketing and CRM strategy comes into play . Pay attention to these aspects that will add value to your brand:

Email Marketing
Email marketing is one of the most powerful tools in relational marketing when it comes to establishing a close relationship with the customer.

Some of the actions you can take with email marketing are:

Post-sale email. This consists of scheduling an email to be sent a few days after the purchase has been made. This email offers the customer technical support, as well as expressing interest in their opinion, doubts and suggestions, as well as conducting a satisfaction survey.
Establish a relationship of proximity .
Offer relevant content that generates value for the customer .
Send brand building campaigns.
Offer new products , stimulating cross-selling and up-selling.
Congratulate the client on important dates , such as their birthday or Christmas.
Offer special promotions , discounts, bonuses, gifts and other benefits.