Building long-term relationships with influencers

[shaownhasan]

Like any vendor, building long-term influencer relationships has benefits. An ongoing partnership means they consistently promote your brand, creating more trust and loyalty with their audience than with a one-off campaign. They’ll better understand your brand over time, leading to more impactful and authentic content.

According to our jordan business email list influencer marketing report, shared values, transparent budgets and payment structures and audience alignment are the most critical factors influencers consider when evaluating a potential brand partner.

If you want your influencer to stay for the long haul, pay them fairly (and on time) and try to involve them as early as possible. Including them in creative ideation and even product and service development conversations will get them more invested in the campaign and help ensure their audience loves it, too.

For example, clothing brand Smash + Tess recently collaborated with influencer Alicia Mccarvell (@aliciamccarvell) on a collection of rompers and dresses. In a promotional Instagram Reel, Alicia shared behind-the-scenes footage of her trying on early iterations of the collection’s pieces and wrote in the caption she was grateful to the brand and its founder “for their eagerness to listen, learn, adapt and create with me.”

An Instagram Reel from influencer Alicia Mccarvell (@aliciamccarvell) promoting her brand partnership with clothing company Smash and Tess.

Since Alicia was involved throughout the process, the partnership (and her promotion) feels more authentic and trustworthy.