Image via Camille Jourdain

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Neal Schaffer also teaches at Rutgers Business School and the Irish Management Institute. He also shares his expertise in four sales and marketing books, including Maximize Your Social and the recently published The Age of Influence , which aims to be a comprehensive guide to Influencer Marketing.

This marketing expert, who is fluent in Japanese and Mandarin, is a speaker who has spoken on four continents and in more than a dozen countries. So he knows what he's talking about, even on his podcast "Maximize Your Social Influence . "

Neal Schaffer
Image via Neal Schaffer

Gordon Glenister: The Book of Influencer Marketing
The influencer marketing expert, speaker, author, podcast host and CSO of Audience2Media aims to answer his clients' basic questions. How do I find the right influencers, how can I improve my own influence, how do I implement an influencer marketing campaign, how do I build a community or membership and what do I pay for influencers?

In his book “Influencer Marketing Strategy”, published in the UK and America, he explores these very issues in over 40 interviews, case studies and other advice. One of his projects is a weekly roundtable on influencer marketing , to which he invites guests from around the world to talk about ME with him. Recordings are available to members of his Facebook group Influencer Marketing Secrets.


Image via Twitter @GordonGlenister

Camille Jourdain knows how instant messaging works in France
Camille Jourdain studied marketing and then worked for eight years in a social media agency. Today, the Frenchman is an independent MI consultant and the author of his 2019 book “Influence Marketing – Stratégies des marques avec les influenceurs” [Influence Marketing: Brand Strategies with Influencers].

The article asks the following questions: What are the trends in influencer marketing? What strategies should be used to deal with influencers? What types of partnerships should be formed? What content do they prefer to publish and on which social networks? Which brands are missing out on creative and effective campaigns?

At just 21 years old, Guillaume founded his first company while still a vp manufacturing production email database student. After many more steps in his career, since 2016 he is Head of Digital Communication at WNP909 , a social media agency that implements communication strategies on social networks, influencers, for PR campaigns and events.

Camille Jourdain


Jenny Song Schmidt advises clients in Germany
Together with her team of 10, influencer marketing consultant Jenn Song Schmidt focuses on performance- and data-driven influencer marketing . Before setting up her own company, the Berliner was Senior Lead Influencer Marketing and Social Media at Gymondo, Germany’s leading fitness platform for women, for four years.

She helps businesses with the first steps of influencer marketing, from campaign creation to evaluation . Song Schmidt has been an entrepreneur since 2021 and has worked with Vanessa Mai , Team Harrison , Cathy Hummels , Daniel Aminati , Adrienne Kolesza r, Ivana Santacruz , and Paola Maria , among others.

This September, Song Schmidt is hosting the Influencer Marketing Masterclass powered by Kolsquare together with Sarah Emmerich . The Masterclass is a four-week online course that is currently available online in Germany.

Jenny Song Schmidt