Content strategies: which are the best for advertising agencies?

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Those who work in marketing know that these are times of radical change, in which creativity is essential. The high level of competition in the market means that any successful initiative is quickly imitated, requiring new ways of doing things in order to stand out.

In this context, there is much discussion about which are the best content strategies for advertising agencies, and although no one has found a secret formula, the techniques that have been most successful are those we point out below.

Prefer projects that have continuity

As good as it sounds to have a project with clearly defined moj database start and end dates, it may not be the best strategy. Relying on multiple jobs with different clients can end up being a lot more effort as it means introductory meetings, planning, meeting stakeholders, and logistical details of that sort. In that sense, it is better to look for ongoing partnerships, long-term operations that offer financial stability and do not require so many structural changes.

Using editorial calendars

Continuity is an essential element of marketing, and even more so when it is content-based. If a company offers material to the public once and then disappears for a couple of months, it will be practically in vain. It is important to set publication dates and maintain a continuous flow that allows constant interaction with the public to establish a close relationship.

Promote content

Derek Halpern of Social Triggers suggests an 80/20 rule, meaning that only 20% of your time should be spent creating content and the remaining 80% should be spent promoting it. This means posting it on various social networks, through emails, SEO, etc. Making sure that your content reaches your audience takes more time and is vital for effective content marketing strategies.

Generate an effective gateway from content to sales

You've probably come across a site that offers you a free book in exchange for your name and email address. At that moment, the person offering you the content is turning you into a lead that they can slowly convert into a consumer. These long documents that would normally cost you money in the market but are kindly offered to you for free on blogs and websites are an excellent gateway to sales that should be used by agencies.

Shifting from a project-based approach to a strategy-based approach

Agencies often find themselves caught in a vicious circle of producing incessantly to survive. They say “yes” to every proposal and live under pressure to meet the demands. The step they must take if they want to break out of this pattern and establish new rules in which there are greater benefits with less work is to develop a strategy and operate under their own standards. This will allow for greater selectivity towards clients, however, it will allow for deeper ties since those who hire your services will know what to expect.

Educate customers

Those who are aware of new marketing trends are clear that implementing content strategies in advertising agencies can contribute to their growth. On the other hand, the rest of the people do not have the same vision and may have never heard of the concept. This is why it is important that those who want to use Content Marketing can effectively communicate to the public they serve what its advantages are, what statistics support it and how they can implement it in their company.

These are some of the most effective content strategies for advertising agencies, which are currently used by companies that manage to stay afloat and make good profits despite all the competition. Putting them into practice is vital, as is questioning them, since tomorrow there may be other guidelines that govern the market.