How Fusion increased its sales by integrating WhatsApp with Bitrix24

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The Challenges of Fusion
Fusion, a legal advisory company with over 6 years in the market, specializes in selling calculation and management software for law firms. Having used Bitrix24 CRM for some time, it was having difficulty unifying the history of services within the platform. The company also felt the need to create a 100% automated nurturing flow, with automation being an important process for sending relevant content to leads, thus facilitating conversion and significantly increasing sales.

Nurturing contacts is crucial to taking a step forward and achieving a sale, however, many companies do not give the necessary attention to this process.

In Fusion 's case , their leads were not receiving a satisfactory amount of information during the product trial period. This interaction, which is important for nurturing the lead, was not occurring, thus harming the conversion rate.

Looking for a solution
After some time of research and testing, the company made several attempts south africa telemarketing data to solve the problem: it used Bitrix24 's native integration with WhatsApp , as well as other apps available within Bitrix24 , but was unsuccessful.

Through contact with Br24 's social networks, Fusion's founder and CEO , Diego , found out about PowerZAP WhatsApp API for Bitrix24 and decided to test this option.

At first, he had some difficulties, but after contacting the Br24 team , he had the support of our team to get the results faster.

Right from the start, there was an increase in interaction between the sales team and the test leads, which immediately generated positive results. Another important point was that the history of all interactions with the leads became centralized within the CRM software , which made it easier to manage and unify conversations.

Positive results after just a few weeks
Soon after the integration, the company noticed significant results. The HR team had its work optimized and its processes and interactions with contacts improved significantly. There was an increase in the conversion of leads into opportunities and consequently more sales.

Another improvement was the automation that was structured using the app, which generated very positive results. Diego says that in this structure of automatic contact with leads, after the trial registration, the company sends a message in a few seconds introducing the lead to a consultant, ensuring a quick and agile interaction. During the 7-day free trial that their platform offers, they automatically send several videos and content to the lead's WhatsApp . This action has caused the sales conversion rate to increase considerably.

Very satisfied with the results obtained using PowerZAP WhatsApp API for Bitrix24 , Fusion sees the use of the app and Bitrix24 CRM as an important pillar to further increase its results, making its operation grow more and more.

The PowerZAP WhatsApp API for Bitrix24 + Bitrix24 CRM
Seeking to meet a market demand, we at Br24 have developed a solution for your company to further improve communication with your customers and automate functions to make your day-to-day easier. Currently, WhatsApp is one of the biggest Marketing and Sales tools. While email marketing can go unnoticed, WhatsApp retains your lead's attention and allows contact to be faster and more agile. Now imagine using this channel together with your Bitrix24 CRM ? You will have in your hands a powerful tool to increase your sales.