Twitch continues its rise and gains some positions

[Dimaeiya333]

Among the platforms that have won the hearts of content creators, brands and audiences, there is also Twitch, which has, at the time of writing, 140 million monthly active users. Widely exploited during the various phases of containment, the social platform has managed to carve out a niche for itself in the habits of audiences. It must be said that, if Twitch had already amply demonstrated its worth in the world of gaming, the network has been able to renew itself by addressing more and more topics.


How Twitch is playing to Gen Z
From now on, Internet users can find a wealth of different and entertaining content , ranging from games , of course, but also and above all from lifestyle . This is the case, for example, of some channels that broadcast debates on current affairs and politics , inviting streamers to participate and give their opinion. It is not surprising that content creators are also incre engineering directors email lists asingly numerous : the number of KOLs present on the network was already growing a few months ago with an increase of 60% between the beginning of 2020 and the beginning of 2021 .

Twitch also allows brands to reach Generation Z , which is very present and active on the platform, allowing the network to achieve engagement rates sometimes higher than those of other social platforms . The media outlet E-marketing.fr described the network as “the television of Generation Z” in an article published in May 2021. Since then, the lights seem to be always green for the platform, which is slowly becoming mainstream and continues to diversify the topics it covers.

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What also makes the platform increasingly successful are the highly attended events held on the network. Indeed, the already famous ZEvent , to name just one, continues to gather crowds every year. From 8 to 11 September, no less than 50 streamers played online via Twitch to raise funds for four associations: WWF-France, LPO France, The SeaCleaners and Sea Shepherd Global . The event was a huge success, with more than 500,000 people connecting at the same time to the 59 streams, raising nearly 10 million euros in donations . Another highly anticipated event: “TwitchCon Europe” , a convention bringing together content creators and fans, which will take place in Paris in the summer of 2023 and is already eagerly awaited by the network’s followers. Strong and highly followed events that push professionals and brands to invest in the platform to make a difference.