How to Maximize ROI on TikTok

[Dimaeiya333]

The size of the opportunity for influencer marketers on TikTok is undeniable. But it means nothing if marketers don’t take the right approach and squeeze the most value out of the campaigns they run on the platform. In short, maximizing ROI on TikTok has to be the goal of every marketer in 2023.


Key points
Influencer marketing is a powerful weapon for all marketing and advertising cmo email lists professionals . The value of the influencer marketing industry as a whole is set to exceed $16 billion this year , and some surveys suggest that a whopping 93% of marketers have used or considered using influencer marketing in their work.
TikTok, in particular, has become a hot spot for influencer marketing . Spending on influencer marketing on the viral video platform is set to reach $1.32 billion by 2024, almost double that of this year. The number of users has already surpassed one billion , most of whom fall into the Gen Z and millennial categories that brands are so keen to reach.
Why is it important to track the ROI of your influencer marketing campaigns?
“But I just want to have fun and make viral videos,” I hear you say. That will come, of course.

But first, marketers need to get their ROI framework right , just as they would with any other platform, for three important reasons:


Performance Tracking
Firstly, a well-calculated ROI is a clear indicator of performance . A better ROI means the campaign has been more effective. It’s that simple. The ability to be able to say that you spent X amount and received Y in return is incredibly useful during campaign washes and reviews for marketers to A) prove that they are bringing value to their company by running a successful campaign and B) prove that influencer marketing is a viable approach for future campaigns. This means more opportunities to make funnier, more viral videos in the future.