How to speed up complex sales processes with Bitrix24

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The B2B market is not simple, the long purchasing journey is made up of high average tickets, technically demanding leads, decision sharing, as well as a lot of research and market comparison. Therefore, having the facilities and automation of CRM is the differential to speed up the complex sales process .

In this article, we will tell you how a CRM with specific features for B2B sales, such as Bitrix24.CRM, contributes to the management of complex sales. Because, in addition to saving time by registering company information in the CRM with just a few clicks , your sales team gains data intelligence while the finance team speeds up the completion of documents and invoices. Enjoy reading!

Complex sales management: from team to CRM
If your sales team goes through the headache of researching the CNPJ every time they are negotiating with a prospect, know that you are losing money and the potential that your company's human resources have.

In other words, leave it to the machines to do what they do best: search and organize information.

Direct your sales team to have the data intelligence , persuasion, and personal touch germany telemarketing data that only humans have . Your company will need these qualities for buying journeys that involve technical knowledge, different levels of evaluation, and negotiation with multiple decision makers.

To give you an idea, 6.8 people are involved in a B2B negotiation , so it's better to equip your salespeople to be able to convince as many decision makers, right?

In order for your human capital to be dedicated to negotiations, it is necessary to offer a CRM that optimizes data inclusion and analysis. This is especially important for B2B sales, where information such as share capital, primary and secondary activities, and the number of partners and administrators are essential for a negotiation with a good chance of converting the prospect into a customer.

Image with a blue background, written Best CRMs on the market: a comparison to help you choose yours. In the image there is a computer with the Bitrix24 screen.

How to sell more using Bitrix24.CRM
We are in the age of data , that is indisputable. With secure and reliable information from your prospect, your company is one step ahead of other service providers who are also being approached by your potential client. Therefore, the easier it is to gather data, the more tools your salesperson will have to create their approach and negotiation strategy.

Since Bitrix24 CRM is designed to add applications and integrations that suit different businesses and their sales journeys, it also provides a relevant application for B2B negotiation. The CNPJ Search application performs a quick and easy search for the CNPJ of any Brazilian company and finds all the public data that is made available by the Brazilian Federal Revenue Service.

The search is performed within the CRM and already integrates the data collected with the registered data of the lead. In addition to saving time searching and filling out the form, the advantage is that it prevents the incorrect filling out of the information. This is a very common error in complex B2B sales and the attention that would be required in this process is used more productively by the sales team by analyzing the data already made available by the Federal Revenue Service. In this sense, it is worth reinforcing that the application can only be used by Brazilian companies.

With just a few clicks, the team has automated prospect data, with reliable and decisive information for complex sales.

Less time on manual work means more time to focus on what really matters: selling more and achieving the company's revenue goals. Therefore, using the CNPJ Search app is a practical and cost-effective way to scale the sales team's results.