Do you have a website with quality content, but it still doesn't appear in the top 30 SERP results for related keywords? Or it does appear but you would like to improve its positioning? Then you should consider a backlink campaign. An effective backlink strategy will increase your site's prominence in Google's results pages. And SEO ranking is essential for conversion .
The latter depends on more than 200 factors. However, band database among these SEO variables there are some that are more important than others. Content is fundamental: Google and other search engines try to present the algorithms that best respond to the needs of each user, represented by their queries.
Now, how do these algorithms know that it’s good content? The truth is that they don’t know. At least not completely. They are able to “understand” its subject matter and depth of approach thanks to semantic recognition. But the main way they have to determine if the content is quality or not is to crawl the links from other sites. Links build perhaps the second most important factor in SEO: the authority of a domain (DA) and its pages (PA).
Determining the DA of a site
The DA of a website, represented by a number between 1 and 100, rests on two pillars: one quantitative and one qualitative (to find out the DA of your site, use the appropriate SEO tools ). The first counts how many links refer to a site, while the second considers the DA of those who publish that link. An illustrative example: the authority of a portal like CNN is very high. It borders on the number 100. If one of its published news items contains a link to a website A, when Google's crawler bots find that link they will say: "Oh, CNN, which has very high-quality content, is linking to A. So, A's content must be equally exceptional."
After this long preamble, we are in a position to answer the question that gives rise to this article: What does a backlink campaign consist of? It is a set of strategies applied over time to increase quality links to the pages of a site.
The qualitative aspect
Quality is not free. The first SEO practices in this field consisted of generating thousands of links on domains created in remote places for this purpose, mainly China. Today, both Google and its competitors are able to recognize this false “link” and campaigns of this type do not generate significant benefits. On the contrary, they could harm the level of authority. In addition, a single link from a site with a high DA can weigh more than 100 links from sites with a low DA.
Currently, effective backlink campaigns are focused on getting links to a website from quality sites with related content. Strategies such as publishing articles with links to your site on well-reviewed blogs, sponsoring bloggers to link to your pages and generating press releases in online newspapers are some of them.
Points to consider before creating an effective backlink campaign
First, make sure your site is SEO-optimized, both in terms of technical aspects (friendly and solid architecture, implementation and updating of robots.txt and sitemaps, proper use of javascript), as well as content (that it addresses a topic in depth, that it has the appropriate HTML tags defined, forgetting about keyword density, which is obsolete today, since algorithms have become much smarter and, through density, they semantically recognize topics, etc.).
Second, plan backlink campaigns taking into account some fundamental tips: relevance and concordance of the content where the links to your pages will be hosted, intelligent use of anchor texts, permanent updating of content and always keeping in mind the increase in the authority of the domain, subdomains and pages.
Conclusion
A high DA will undoubtedly improve the performance of keywords related to your business. Therefore, to implement these sets of strategies, it is important to generate a constant and comprehensive improvement plan. SEO should guide your content marketing and link building .