They calculated the total investment

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To calculate ROI, it is necessary to take into account all the costs of the project and the income received from it.

EXAMPLE : A company sold 1,000 items at 5,000 rubles per item. The cost price of one item was 2,000 rubles. Marketing and advertising expenses amounted to 200,000 rubles.

We calculate: ((1,000 × 5,000) – (1,000 × 2,000) + 200,000)) ÷ (1,000 × 2,000 + 200,000) × 100 = (5,000,000 – 2,200,000) ÷ 2,200,000 × 100 = 127%

It turns out that the ROI is 127%. That is, the investment paid off by 127%.

ROMI
ROMI (Return on Marketing Investment) is an indicator of return on investment in marketing. That is, when calculating indicators, only marketing costs should be taken into account: advertising budget, expenses on belgium email list paying specialists and organizing events, and other related expenses. Unlike ROI, this calculation does not take into account the costs of producing the product.

ROMI formula:
ROMI = (marketing revenue – marketing investment) ÷ marketing investment × 100

EXAMPLE :A company selling outdoor exercise equipment uses SEO to promote its product. Based on the results of the period, the management decided to calculate the return on investment. — 150,000 rubles. They calculated how many applications ended in a successful deal — 15. They calculated the average check — 51,000 rubles.

To calculate the income, we calculated the profit taking into account the product marginality of 25% (15 × 51,000 × 25%) - 191,250 rubles.