Technological developments allow companies

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A well-planned strategy allows companies to save a great deal of time and resources. In fact, according to Gartner, 85% of marketing is done without human personnel . to anticipate users' movements and prepare appropriate responses for them. Talking about automation can give the impression of impersonality. However, just because emails are automatic doesn't mean they should lose their human component . Show your customers that there are people behind your brand and connect with them on a more personal level. 6.- Address your clients by their name Use the username in emails A small detail that makes a huge difference is, without a doubt, using your clients' names when addressing them. It is one of the easiest ways to personalize emails. Clients love to think that they are unique and special and that a brand takes them into account.


By including a personal greeting in your emails you chemical manufacturers email leads convey closeness and warmth. For users, it means establishing a more human relationship. They know that a brand aims to sell them products. However, what they like is to feel that a brand is their friend and not just a money-making machine. 7.- Personalize the subject line Some ways to personalize emails are as simple as including the user's name in the subject line. In fact, this simple action will make your email 26% more likely to be opened. A personalized email increases conversion rates up to six times more than a generic one. Many marketers make the mistake of overlooking the subject line. They think that the body of the message is what matters. However, the subject line is what hooks the recipient and convinces them to open and read it.