Best practices for using Topic Clusters

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As we already know, the core of Topic Clusters are the pillar pages; therefore, these are the ones you should make sure to position in the search engine, since through them your users will reach the related subtopics.

And to achieve these it is important that:

1. Offer a downloadable version of your pillar page via a form.

Topic Clusters
This way you can convert traffic into leads . At this point, it is important for you to know that a pillar page is not a landing page .

Although they have certain similarities, the main difference between these pages is that the landing page “hides” the information behind a form. Therefore, users who wish to obtain it must first complete the form, without knowing for sure whether the content will be completely useful to them.

The pillar page , on the other hand, does make the india whatsapp number database information available from the start for users and search robots . This page offers a downloadable version, usually in PDF format, in which the content appears.

In order for users to obtain this content, they must also fill out a form; but in this case, by seeing what the information is about, they have greater certainty about whether it will be useful or not. So when they fill out the form, they do so knowing what material they are going to download.

You may wonder, why would a user want to leave their data with you if they can already see the information on the web? Well, it's simple: users don't like reading long texts on the web. According to a study conducted by HubSpot , 90% of visitors prefer to read content in PDF format rather than on the web.

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