Use these four tips to detect fake influencers or followers

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Furthermore, fake followers and influencers can also damage the reputation of legitimate influencers and the overall credibility of the influencer marketing industry.

A notable negative example of a brand collaborating with fake influencers is cosmetics brand L'Oréal. In 2017, it came to light that the influencer, who had a sizable audience on Instagram, was using bots to artificially inflate her follower count. After being discovered, L'Oréal ended its partnership with the influencer and issued a statement condemning the use of purchased followers.


For the reasons mentioned above, it is important to recognize and strictly avoid fake influencers and fake followers. Here are some tips on how to spot these imposters when researching your next influencer marketing ca canadian ceo email database mpaign:

1. Use social media analytics tools – These tools can provide detailed insights into the followers of the influencers you’d like to work with. Make sure you know everything about their location, activity, and engagement. By analyzing this data, you’ll be able to spot suspicious activity patterns and determine whether the followers are real or fake.

2. Look for suspicious activity patterns – Using the data you’ve collected, you can create activity patterns like the ones mentioned above and spot fluctuations more easily. Keep an eye out for sudden spikes in followers or a high percentage of inactive or fake accounts. These are signs that an influencer has purchased followers or used bots to boost their own popularity.

3. Identify authentic engagement – ​​A good indicator of true influencers is the level of engagement their posts receive. A high number of comments and shares is a good sign that an influencer has an engaged audience.

4. Verify authenticity : Look for influencers who have been previously verified by third parties or trusted organizations. It is also conceivable to collaborate with nano-influencers, since they have less than 1,000 followers to begin with and the likelihood of them being paid for is very low.

Read more about the rise of nano-influencers in the influencer marketing section of the Kolsquare blog.

With these tips, brands and businesses can effectively identify and avoid fake influencers and fake followers in their influencer marketing efforts. But what is also guaranteed to help you is the Kolsquare Credibility Score . This score, which ranges from 0 to 100, shows you how “healthy” the audience of the influencers you would like to collaborate with is. For example, take a look at the top 10 Instagrammers in 2022, where we have also calculated the Kolsquare Credibility Score for each influencer. Our AI calculates the mentioned percentage for our global database, checks the profiles for bots, inactive followers, bought likes, and bought followers.

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